Online Marketing: What Makes A Highly Converting Business Website?

There are many different factors that go into making a highly converting business website. It can often take business owners a lifetime to learn all of the secrets of lead generation and achieving high website conversion rates. However, everyone has to start someone, so we spoke to Perth web design company Dux Digital to get some top tips for increasing your websites’ visitor-to-customer conversion rates.

Functionality

It might sound simple, but how fast a site loads and how easy it is to navigate can have a big impact on sales. A website that is difficult to use or fails to load in a visitor’s mobile browser will negatively impact the reputation of your business. Many people refuse to buy any products or services from a business that can’t even run a professional, functioning website.

Multimedia Content

People can easily get bored reading huge walls of text, so it’s important to have some content that is easier to digest on your site. This content could take the form of infographics, photograph, diagrams, audio clips, and videos. Videos are a particularly effective marketing tool, as provided they are well-scripted and shot, you can convey a lot of information in a short amount of time in an entertaining way.

Social Media Integration

Seamless integration with all of the biggest social media platforms is essential in 2018. At the very least, you should have links to your business’s Facebook and Twitter profile pages on your website. Ideally, you should make it so visitors can use their social media accounts to share and comment on your site’s content. If your website makes use of the WordPress platform, you will find that there are many great social media integration add-ons available to online businesses. These add-ons make it easy to incorporate social media network functionality into your website.

Interactive Content

Interactive content, such as online polls, quizzes and competitions can be a great way to increase engagement on your website. Online polls can be a great way to get new visitors to make a second visit to your website, as after voting, they will want to know the results when the poll ends, so are more likely to bookmark your website. Competitions can be a great way to get visitors to buy products. For example, if you sell pet products, you could run a competition where visitors have to submit funny photos of their pets using one of the products on your website for a chance to win a gift voucher. While most people will buy the lowest priced item on your site, once they have made a purchase, you have their contact details.

Live Chat

Implementing a live chat box on your website can increase sales tenfold. Customers browsing your website can get real-time answers to any questions they have about your company’s products and services. What’s more, you can train live chat agents to upsell when they are engaging with potential customers and thus increase revenue.

Hopefully, you found the top tips above helpful and now have some ideas as to where to start when it comes to designing a highly converting business website.

Social Media