Which is better: Brick and Mortar OR Online Business?

If you talked about having a business around a decade ago, one of the things that would be considered is where you would have your business stand. Spotting a good location for the business is an integral part in its survival. However, as the years passed things were no longer as cut and dried.

The internet revolution brought about new options to consider for businesses owners. The internet made it highly possible to run a business without having a brick and mortar location. With that being the case, the question is now: which is better?

Brick and Mortar

Having a physical location always carries several benefits and risks:


When a business has a physical location, it is easier for clients to believe in its credibility. After all, opening a physical location takes time, effort, and a lot of money. It is easier to believe that a business is legitimate when they have an actual store to represent them.

High Overhead

Like we mentioned above, physical locations cost a lot of money. If you do not have your own building, you will have to rent out a location. Renting a location means that there will be utilities that go along with it.

Online Business

It is not uncommon to hear of online stores in the world today. It also comes with its own benefits and risks:

Intensive Marketing

As there is no physical store to announce its presence, online businesses really need to step up their marketing. However, as it is online the marketing should also come a little bit easier with the help of social media.

Low Overhead

Online businesses do not have to worry about paying rent. What is need is a place to store the product. Usually these are just kept in the home of the business owner.

Which is better?

To be honest, in terms of practicality it would best to go with an online store. A lot of self-made entrepreneurs have made a name for themselves through online means. What would be wise is to start with an online business and then build up into having a physical store.

After all, who says that you can utilize both?

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Good Boss, Bad Boss: Things You Should Know as a Leader

When you are the owner of a business, you are the leader. As a leader, there are several things that you should know. Here are some of them:

Communication Matters

When you are a business owner with employees, miscommunication must be avoided at all costs. A lot of issues that arise are primarily because of bad management. If the leader is too strict, the employees are highly stressed and are prone to make mistakes. If the leader is too lax, employees often take advantage of that and production drops.

A leader must be able to firmly communicate without coming off as too harsh. Even when an employee is underperforming, it is important to listen and communicate. If you simply dismiss them, the problem will only fester.

Trust Your Instinct

When you feel something is off, chances are there actually IS something that is off. A business is all about careful planning, luck, and intuition. A leader must be able make decisions based on fact and feeling. While you solely should not base everything on your gut instinct, you must listen to it and factor it into your decision making.

Cultivate Your Employees

While it can be easy to develop favorites in your business, it is important that you always maintain a line of professionalism between yourself and them. As a leader, it is critical that you be able to carefully cultivate the growth of your employees.

Employees are the lifeblood of a business. It is important to guide your employees to their best potential. In the same vein, it is crucial that bosses are able to made difficult decisions when it comes to employees.

When it comes to being a boss, a proper balance needs to be struck. Your employees are always looking to you to be the most stable one of the bunch. If a boss gets frazzled at the slightest sign of problems, how are they supposed to trust that your business will stay afloat for a long time?…

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Three Smart Ways to Stay Ahead of Your Business Competitors

In the world of business, everything can seem quite cutthroat but that is how businesses survive. It is entirely preferable to be in harmony with other businesses but that is an idealists approach to things. When you run a business, it is critical that you perceive things with a realist’s perspective.

In order for your business to stay alive, it is important to stay ahead of your competitors. Here are three smart ways to do so:

Understand Your Market

When you run a business, it can be easy to place all the emphasis on the product. This is something that I personally believed around the first few years of my own journey. However, what is highly important is that you truly understand who your product is direct toward.

It is, after all, the clients that will determine the success of your business. When you are attuned towards the needs of your customers, it will be easy to adjust your services in terms of offerings, deals, and prices.

Invest in Your Marketing

Clients will not know that you are a better option if you do not make an effort to show them that you are. You can get the word out through your marketing. Carefully planned and effectively handled marketing can really improve things for business.

If you are not familiar with the latest marketing trends, do not hesitate to get help. It may cost you a bit of money but it is something that is worth investing in.

Care for the Clients You Already Have

In the world of today, reputation is everything. Social media has made it a lot easier for customers to leave reviews for businesses and products. Learn from the examples of Elon Musk and listen to your clients. When you get a complaint, handle it with grace and attend to the issue in the soonest possible opportunity. Never overlook any opportunity to turn a bad review into a glowing one.

Utilizing the three tips above can help you really get an edge over the competitors that you presently have.…

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