Online Marketing: What Makes A Highly Converting Business Website?

There are many different factors that go into making a highly converting business website. It can often take business owners a lifetime to learn all of the secrets of lead generation and achieving high website conversion rates. However, everyone has to start someone, so we spoke to Perth web design company Dux Digital to get some top tips for increasing your websites’ visitor-to-customer conversion rates.

Functionality

It might sound simple, but how fast a site loads and how easy it is to navigate can have a big impact on sales. A website that is difficult to use or fails to load in a visitor’s mobile browser will negatively impact the reputation of your business. Many people refuse to buy any products or services from a business that can’t even run a professional, functioning website.

Multimedia Content

People can easily get bored reading huge walls of text, so it’s important to have some content that is easier to digest on your site. This content could take the form of infographics, photograph, diagrams, audio clips, and videos. Videos are a particularly effective marketing tool, as provided they are well-scripted and shot, you can convey a lot of information in a short amount of time in an entertaining way.

Social Media Integration

Seamless integration with all of the biggest social media platforms is essential in 2018. At the very least, you should have links to your business’s Facebook and Twitter profile pages on your website. Ideally, you should make it so visitors can use their social media accounts to share and comment on your site’s content. If your website makes use of the WordPress platform, you will find that there are many great social media integration add-ons available to online businesses. These add-ons make it easy to incorporate social media network functionality into your website.

Interactive Content

Interactive content, such as online polls, quizzes and competitions can be a great way to increase engagement on your website. Online polls can be a great way to get new visitors to make a second visit to your website, as after voting, they will want to know the results when the poll ends, so are more likely to bookmark your website. Competitions can be a great way to get visitors to buy products. For example, if you sell pet products, you could run a competition where visitors have to submit funny photos of their pets using one of the products on your website for a chance to win a gift voucher. While most people will buy the lowest priced item on your site, once they have made a purchase, you have their contact details.

Live Chat

Implementing a live chat box on your website can increase sales tenfold. Customers browsing your website can get real-time answers to any questions they have about your company’s products and services. What’s more, you can train live chat agents to upsell when they are engaging with potential customers and thus increase revenue.

Hopefully, you found the top tips above helpful and now have some ideas as to where to start when it comes to designing a highly converting business website.…

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How to Improve Morale in the Workplace By Using Awards

Would you like to boost morale in the workplace? When the employees feel like they’re appreciated and are being rewarded for the effort they’re making at work, they’re often willing to work a lot harder and get even more done because the rewards often motivate them to do even better. The best way to boost morale is to come up with a rewards system where each employee gets noticed for the work they’ve completed.

Milestone Rewards

Start by coming up with different milestone rewards you can hand out to employees who’ve reached small, attainable goals. Even if they’re relatively new or don’t have as much experience as some of the other employees, you don’t want to leave them out when rewarding others for their hard work, especially if these newer employees are giving it their all and working as hard as possible to get stuff done. Not sure what to hand out as milestone rewards? There are a few different items you should consider giving to these employees.

When an employee reaches a specific milestone, you may want to have a small trophy engraved with their name and the reason for the award on the front of it. In addition to this small trophy (from somewhere like http://www.trophyspecialists.com.au/), you may want to give them a gift card to one of many places, such as Dunkin’ Donuts or Starbucks, where they’ll get to grab some coffee or breakfast before work if they want to.

Reaching Goals Rewards

While it’s good to reward employees for reaching small milestones, it’s even better to reward those who’ve been working extremely hard and have reached numerous goals because the effort they’re putting in is helping the business succeed. Instead of handing out small trophies, you may want to give these individuals larger engraved trophies or plaques as well as additional rewards, such as a flat screen television, laptop, or vacation getaway. Employees love receiving surprises and these surprises would be the types of rewards they wouldn’t forget.

It’s often better to give a gift than to just give cash. When you’re giving an employee a physical gift, such as a flat screen television or laptop, they’re going to think about your business each time they’re using that item. When people ask them where they purchased their laptop or television from, they’ll likely tell their loved ones about how they received it as a gift at work for their hard work and determination, which will make them feel good about themselves.

Rewarding your employees is important. If you don’t have an awards system in place, now is the time to figure out what you can do to show them how much you appreciate the effort they’re putting in to get their work done. The employees are the people who help the business achieve success, so they deserve any bit of recognition they can get. Handing out engraved trophies and assorted rewards to people based on the goals they’ve reached is a great way to show appreciation and boost morale in the workplace with ease.…

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Which is better: Brick and Mortar OR Online Business?

If you talked about having a business around a decade ago, one of the things that would be considered is where you would have your business stand. Spotting a good location for the business is an integral part in its survival. However, as the years passed things were no longer as cut and dried.

The internet revolution brought about new options to consider for businesses owners. The internet made it highly possible to run a business without having a brick and mortar location. With that being the case, the question is now: which is better?

Brick and Mortar

Having a physical location always carries several benefits and risks:

Credibility

When a business has a physical location, it is easier for clients to believe in its credibility. After all, opening a physical location takes time, effort, and a lot of money. It is easier to believe that a business is legitimate when they have an actual store to represent them.

High Overhead

Like we mentioned above, physical locations cost a lot of money. If you do not have your own building, you will have to rent out a location. Renting a location means that there will be utilities that go along with it.

Online Business

It is not uncommon to hear of online stores in the world today. It also comes with its own benefits and risks:

Intensive Marketing

As there is no physical store to announce its presence, online businesses really need to step up their marketing. However, as it is online the marketing should also come a little bit easier with the help of social media.

Low Overhead

Online businesses do not have to worry about paying rent. What is need is a place to store the product. Usually these are just kept in the home of the business owner.

Which is better?

To be honest, in terms of practicality it would best to go with an online store. A lot of self-made entrepreneurs have made a name for themselves through online means. What would be wise is to start with an online business and then build up into having a physical store.

After all, who says that you can utilize both?

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Good Boss, Bad Boss: Things You Should Know as a Leader

When you are the owner of a business, you are the leader. As a leader, there are several things that you should know. Here are some of them:

Communication Matters

When you are a business owner with employees, miscommunication must be avoided at all costs. A lot of issues that arise are primarily because of bad management. If the leader is too strict, the employees are highly stressed and are prone to make mistakes. If the leader is too lax, employees often take advantage of that and production drops.

A leader must be able to firmly communicate without coming off as too harsh. Even when an employee is underperforming, it is important to listen and communicate. If you simply dismiss them, the problem will only fester.

Trust Your Instinct

When you feel something is off, chances are there actually IS something that is off. A business is all about careful planning, luck, and intuition. A leader must be able make decisions based on fact and feeling. While you solely should not base everything on your gut instinct, you must listen to it and factor it into your decision making.

Cultivate Your Employees

While it can be easy to develop favorites in your business, it is important that you always maintain a line of professionalism between yourself and them. As a leader, it is critical that you be able to carefully cultivate the growth of your employees.

Employees are the lifeblood of a business. It is important to guide your employees to their best potential. In the same vein, it is crucial that bosses are able to made difficult decisions when it comes to employees.

When it comes to being a boss, a proper balance needs to be struck. Your employees are always looking to you to be the most stable one of the bunch. If a boss gets frazzled at the slightest sign of problems, how are they supposed to trust that your business will stay afloat for a long time?…

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Three Smart Ways to Stay Ahead of Your Business Competitors

In the world of business, everything can seem quite cutthroat but that is how businesses survive. It is entirely preferable to be in harmony with other businesses but that is an idealists approach to things. When you run a business, it is critical that you perceive things with a realist’s perspective.

In order for your business to stay alive, it is important to stay ahead of your competitors. Here are three smart ways to do so:

Understand Your Market

When you run a business, it can be easy to place all the emphasis on the product. This is something that I personally believed around the first few years of my own journey. However, what is highly important is that you truly understand who your product is direct toward.

It is, after all, the clients that will determine the success of your business. When you are attuned towards the needs of your customers, it will be easy to adjust your services in terms of offerings, deals, and prices.

Invest in Your Marketing

Clients will not know that you are a better option if you do not make an effort to show them that you are. You can get the word out through your marketing. Carefully planned and effectively handled marketing can really improve things for business.

If you are not familiar with the latest marketing trends, do not hesitate to get help. It may cost you a bit of money but it is something that is worth investing in.

Care for the Clients You Already Have

In the world of today, reputation is everything. Social media has made it a lot easier for customers to leave reviews for businesses and products. Learn from the examples of Elon Musk and listen to your clients. When you get a complaint, handle it with grace and attend to the issue in the soonest possible opportunity. Never overlook any opportunity to turn a bad review into a glowing one.

Utilizing the three tips above can help you really get an edge over the competitors that you presently have.…

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